A View to a Car – BMW Films: The Escape

It’s been fifteen years since the debut of The Hire, a series of short films featuring BMW’s product line. On the surface it’s a group of shorts centered around a wheelman (played by Clive Owen) who happens to favor Bavarian sports-cars. But a closer look reveals twisting plots, well choreographed stunts, and production value not seen in many feature length films.

BMW’s product has changed quite a bit since 2001, but that doesn’t ruin this video’s focus on it. I didn’t quite have my license when the original series was released, but it certainly brought the brand to the front of my mind. And while I haven’t been taken with what’s on dealer lots lately, maybe BMW Films can rekindle that interest with this new set coming out. Be sure to set aside a good ten minutes for The Escape, and use fullscreen!

(If you somehow missed The Hire, you owe it to yourself to see all of them. You don’t have to be a BMW aficionado to appreciate a good car vid, of which these all are.)

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